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Need a step by step guide to promote our own contest check, out this one below.The internet has given birth to tools that allow your organization no matter how large or small to run nationwide contests.In short, the kind of stuff that attracts anyone and everyone, including professional contest participants (who later resell their prizes).(A film that, incidentally, came out on Independence Day).Heres are a few more basic ideas on how to start driving users to your campaign: Send to Your Email List: The people on your list are already brand followers and advocates.If youre giving away a product, allow losers to buy it at a discounted prize Send entrants into a lead nurturing campaign to sell the benefits of your products Using user-generated content as soon as possible, while its still hot off the press.Even at this prize though they only had a total of 634 entries, which may seem low in the grand scheme of things but these are high quality targeted submissions that relate completely to the goal of the contest.Admittedly its not just a gopro used but that doesn't ditract from an amazing piece of work, enjoy.Thats a big problem.Pay specific attention to how they followed up and nurtured customers once they got their email address: Deciding how to follow through with your campaign is a simple as coming up with a plan, but heres a few of our favourite ideas: Send a post.That way, you can take advantage of the excitement in the air to get as many submissions as possible while still wrapping up the whole thing before the day in question.The same can apply if say youre an Amazon store running a contest for Amazon users, theyd be happy to expect you to ask for login via Amazon.Prizes like this can really drive user-generated content and even encourage users to complete registration forms (which is something they usually dislike).Gleam can help you leverage contest marketing to improve your brand recognition, collect user-generated content, generate fresh leads and create better engagement with existing prospects.Too time and/or labor-intensive : If youre asking people to put in hours of their time, you need to make it worth their while.Lets say for example youre running a contest on Facebook, then users are happy to expect that you require Facebook login.They pick smart prizes, make wonderful landing pages, and even come up with some clever marketing messages to get the word out But they never actually make the effort to really get into promoting their contest.As long as the content is valuable enough, it doesnt matter that the contest participants arent necessarily raving fans.This mistake may be more straightforward than the other 9 on the list, but its definitely important!And furthermore, you dont need that much information to run a contest.The caveat here is not to go rebating in insurance definition the other way and offer straight-up cash or Apple gadgets.
Many people simply dont know how to drive traffic to their contest or even host it on a landing page.
If you cant quickly capture attention, your contest could easily fade into obscurity.